"It's the exact same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same method", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I actually composed 'designer tissue'. So, yes, for a graphic designer and writer who knows everything about the kind of effort one takes into product packaging and branding products, I sure succumbed to it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to fall for good product packaging, I have a prevailing right to be human.
But they are so quite ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated hubby running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I would find it funny enough if I didn't like the packaging designs so much. However I am dead major. In fact, I enjoyed the product packaging develops so much, after consuming all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for recommendation' clear folder. I do not keep a lot of things in there since I am quite selective about the designs that I like, but these packaging styles made the cut. They absolutely did.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much cash on the click here product packaging?" Maybe you're also believing that the cash ought to go towards establishing better quality products ... for faster shipment alternatives ... or possibly the loan needs to go towards investing prospective customers to expensive dinners in Italian dining establishments. It's your call, really.
The more effort you put into creating your packaging, more consumers will take a look and stop at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to purchase your item boosts?
You see, the role of product packaging is to get the customer's attention. And without an electrifying product packaging, customers are going to aluminium foil packaging food stroll past the heaps and stacks of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a great product packaging. Once they stop and take a look, you've won the preliminary.
Consider it!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there due to the fact that I am quite selective about the styles that I like, however these packaging styles made the cut. The more effort you put into creating your product packaging, more consumers will stop and take a look at your product packaging or what's inside the packaging tin boxes.